PREVNEXTSUBMITMenuResourcesGlossaryTranscriptClear and return to MenuSearch ResultsFilterSlide TextNotesSearch in:Check to includeSearch...TermsDefinitionFINISHfinishdefinitionresourcessearchpauseplayreplaysubmitnextpreviousvolumeSkip Navigation. Hit enter to return to the slide.SUBMIT ALLsubmit allQuestion ListMore infoSend an emailCloseBioExit<html><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>What if you found yourself in an elevator with the CEO of your dream company? The CEO walks in and is standing right next to you! The elevator door closes and you have only 30 seconds to make a good first impression. What do you say or do?</textformat></html><html><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>During this presentation you will:</textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· Hear elevator pitches from current students and identify what works and doesn’t work</textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· Explore the steps for crafting an elevator pitch</textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· Assess your knowledge of the steps for crafting an elevator pitch</textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· Identify the best pitch for a particular setting</textformat></html><html><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Watch this video clip …would you hire this person? Why or why not?</textformat></html><html><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Those 30 seconds can serve as a platform to let those you come in contact with know what your skills, interests, and future goals are as they relate to your job search. It can also serve as a foundation for:</textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· cover letters </textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· email introductions</textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· meeting employers at career fairs </textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· networking </textformat><textformat leading='0' tabstops='[0, 24, 48, 96, 144]' blockindent='24' indent='-24'>· and other more informal social settings </textformat></html><html><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>An “elevator pitch" is used as a marketing tool since it is a way to sell yourself and your unique skillset. Realizing the importance of each and every personal encounter you make can often spell the difference between success and failure in securing the ideal internship or job. </textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Developing and delivering a compelling elevator pitch is not easy as it takes practice and continuous improvement to master. </textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Select each step to learn more about how to create a perfect pitch! Let’s begin!</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Step 1: Introduce </textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Introduce who you are, along with a credential. </textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Share your name and something that differentiates you from your peers. This could be your field of study. Maybe you are an athlete or a veteran. Try to establish a relationship. Did you graduate from the same university? Grow up in the same hometown?</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Watch this example of an effective introduction.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Step 2: Share your career goals and interests. </textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Discuss the degree you are pursuing and the type of job or internship you would like to land. This will allow that person to know if and how they can help you.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Watch this example of sharing.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Step 3: Support your experience and interest with examples. </textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Demonstrate your interest and experience in the field with examples of things you have already accomplished. Don't just say "I have always wanted be a consultant", but rather "I have gained hands on experience during a consulting field project in addition to consulting courses I have taken".</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Watch this example of supporting experience and interest.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'> Step 4. Identify your Unique Selling Proposition (or USP)</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Your USP is a statement that answers the question…’what makes you different from the competition?’ Demonstrate your strengths by sharing leadership experience, prestigious internships, awards or other achievements.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Watch this effective example of a USP.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Step 5: Initiate</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>In concluding your steps, initiate a call to action; a follow-up to further the relationship. Remember that the goal of the “elevator pitch” is to benefit your career aspirations. Consider different options before ending the pitch: </textformat><textformat leading='0' tabstops='[0, 9, 48, 96, 144]' blockindent='9' indent='-9'>• “If your company offers internships, I would appreciate the name of the person in charge of that program” </textformat><textformat leading='0' tabstops='[0, 9, 48, 96, 144]' blockindent='9' indent='-9'>• “I would like the opportunity to meet with you in person to find out more about your organization over a cup of coffee." Be sure to offer each contact your business card for future reference.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Watch this effective approach to initiating a follow-up action.</textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'></textformat><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'></textformat></html><html><textformat leading='0' tabstops='[0, 48, 96, 144]' blockindent='0' indent='0'>Take a moment to check your knowledge of what you have just learned. </textformat></html>